Forget about jargon and hidden information! At Targetoo, we believe in being transparent about your mobile ad campaigns. That is why we are introducing the Cohorted Multidimensional Reporting tool, which is your unique window into the inner workings of your advertisements. No more guessing, simply deep dives into information that will allow you to make the greatest decisions. Discover what's working and what isn't, and optimise your campaigns like a pro. It's transparent, straightforward, and just what your mobile ad campaign requires to shine.
Targetoo's Cohorted Multidimensional Reporting Tool helps you explore your campaigns in detail. It combines more than 350 variables with groups of related data. It's not just about numbers; it's about understanding how each part contributes to your success. Our tool lets you break down and study every aspect of your campaign, giving you a detailed view beyond the basic statistics.
What makes the Cohorted Multidimensional tool unique is its complete flexibility. It allows you to get specific data that guides you in making smart decisions to improve your campaigns. It's a thorough and dynamic tool for both basic performance checks and advanced analyses. You can customise the Cohorted Multidimensional tool according to your preferences and needs.
Cohorted Multidimensional Tool
The Cohorted Multidimensional tool is like a super-powered microscope for your mobile ad campaigns. It lets you zoom in on every little detail, from who sees your ads to what they do after they see them. Here's what you can do with it:
Dive deep into performance: See exactly how your ads are doing across different groups of people (cohorts) and different factors like location, device, and even interests.
Make smarter decisions: With all the data in your hands, you can optimize your campaigns like a pro. Know where to put your budget, what ads work best, and how to reach the right people.
Total return on advertising spend (ROAS) in D1, D3, or D7: Measures the total revenue generated by commercials on the first day (D1), third day (D3), or seventh day (D7) to the advertising investment made during those periods.
Paying Users: The number of users who have made a payment during a specific cohort period.
The average revenue per user (ARPU) for IAA and IAP, including Total ARPU: Provides the average revenue earned per user from In-App Advertising (IAA) and In-App Purchases (IAP) in specific cohorts. Furthermore, it displays the aggregate or total ARPU regardless of income source, providing a full view of user monetization.
Ads Viewed per User: Shows the average amount of adverts viewed by individual users over a specific time.
Divided by IAA and IAP revenue: Separates revenue produced from In-App Advertising (IAA) and In-App Purchases (IAP), allowing for exact evaluation and comparison.
Retention Rates: This shows the percentage of users who have continued to use the app over time, suggesting user loyalty and happiness within various cohorts.
These KPIs from the Cohorted Multidimensional reporting tool provide a full perspective of user behaviour, revenue creation, and advertising efficacy, allowing for strategic decision-making and targeted changes.
Summary
The Cohorted Multidimensional Tool provides exceptional adaptability, whether investigating broad trends or undertaking more detailed analyses. Why settle with incomplete insights when you can get the whole picture?
Ready to see your mobile ad campaigns shine brighter than ever? Ditch the guesswork and unlock powerful insights with Targetoo's Cohorted Multidimensional tool. Get in touch, and we'll show you how to optimize your campaigns like a pro – no black boxes in sight!