BRAND SAFETY
Tools and solutions to keep your brand safe
Targetoo is integrated with the leading brand safety tools like Integral Ad Science (IAS) and others. Either using pre-bid protocols or more simplistic brand safety solutions, we know what we are doing and we know how to keep your brand safe.
Brand Safety has been a big topic in 2018/2019. Brand owners want to avoid that their ad (with the brands’ respective logo and offer) is being served on/in publishers that show content that; incite violence, is pornographic and/or is of general bad quality – many more examples exist. With the pre-bid function of tools like Integral Ad Science your brand is protected from being served in publishers that show content within these undesirable categories. There is much more to it though; for example, the ‘old fashioned’ technique of blacklisting remains very important. More techniques exist and are applied by us on a daily level. Reach out to learn more.
Brand safety is in the news
Brand safety was the hottest topic last year in digital advertising.
Brand safety best practices
Campaign transparency
Publisher transparency
Third party content verification
Main features offered
Pre-bidding filters
Automated optimization agains KPIs
Detailed reporting
Language targeting
Keywords negative targeting