Targetoo has recently completed the process of integration with BidMachine, an advanced supply-side platform (SSP). This partnership holds the potential to significantly transform in-app bidding technology, and create new doors for app makers and developers looking for better revenue tactics.

BidMachine: Transforming In-App Bidding

BidMachine, a unique system for in-app bidding that was introduced in 2019, has quickly gained attention for its innovative approach to app monetization. By allowing app makers and publishers to cooperate with numerous agents, marketers, and advertising networks, this platform has democratised the auction mechanism. As a result, both publishers and advertisers gain from a more transparent and streamlined advertising acquisition process.

The incorporation of BidMachine into in-app bidding and hybrid monetization paradigms has proven to be a game changer. App developers who have used this technology have seen significant improvements in key performance measures such as eCPM (effective cost per mille), ARPDAU (average revenue per daily average user), and total revenue generation. This success is largely due to the freeing of time previously given to managing waterfall frameworks, which now allows app authors to focus on refining their content and improving the user experience.

BidMachine's direct SDK traffic utilisation was one of the most significant perks that drew Targetoo's attention. Targetoo places a strong emphasis on optimising supply pathways (SPO) and prefers to engage with traffic directly rather than through intermediaries. The interaction with BidMachine complements this goal perfectly, establishing an unbroken and direct relationship to application inventory.

Furthermore, BidMachine's specific focus on the gaming business significantly resonates with Targetoo's goals. The gaming industry has grown significantly, and it now has a large user base, making it an important arena for both application developers and advertising. This relationship between Targetoo and BidMachine holds great promise for future collaborations and mutually beneficial growth.

Furthermore, BidMachine's operational focus primarily on in-app traffic is critical. Targetoo has already seen strong performance results from BidMachine, which is especially important given Targetoo's commitment to user acquisition as a DSP (Demand-Side Platform). As the worldwide scene shifts towards mobile app usage, a focus on in-app monetization techniques ensures that advertisers and app makers maintain a competitive advantage. BidMachine's expertise in this area, along with Targetoo's skills, results in a powerful and fruitful collaboration.

Partnership Beyond Monetization

Another exciting aspect of this integration is the close collaboration made possible by the companies' physical proximity. Because BidMachine has an office in Barcelona, We can collaborate closely on a range of projects with the team. 

Partnerships like this demonstrate the app industry's potential for growth and success as it grows. Targetoo and BidMachine are collaborating to empower app creators and developers by providing them with the tools they need to thrive in an increasingly competitive landscape.

Contact us to discover more about what this new partnership can do for you!