This summer the school year ends, and parents will have more responsibility for their children. This means they will be spending more time on their mobile devices to make plans, find distractions, and relax. Brands can use this opportunity to reach out to parents with relevant content and offers.

Parents Enjoy Mobile Games

U.S. parents spend an average of 3.4 hours daily on mobile devices, with 69% playing mobile games. In-game ads are a great way to reach parents who are already engaged in an activity they enjoy. To create effective in-game ads, they should be relevant to the game, non-intrusive, creative and engaging. To maximize the effectiveness of these ads, it is essential to ensure they are non-intrusive and engaging.

Parents Love Brand’s Video

A recent survey revealed that 24% of U.S. parents have watched a brand's video in the last month, making videos a valuable way to capture and hold parents' attention. To create engaging videos, consider captivating visuals, creative storytelling, and interactive elements. Parents are busy, so videos should be engaging and fresh, while also allowing them to participate in polls or questions. By focusing on these factors, brands can effectively capture and hold parents' attention in their marketing efforts.

Parents Enjoy Promotions

Finally, it's time to activate their attention after you've gotten them to engage with your brand. Among the parents polled, 58% said free delivery would increase their likelihood of making a purchase, while 43% said coupons and discounts would encourage them to do so. Utilise the chance to engage parents, capture their interest, and convert it into loyalty and growth.

By utilizing mobile advertisements as an ideal medium to capture parents' interest, brands have the opportunity to maximize the effectiveness of their summer campaigns. By adopting comprehensive mobile strategies, brands can tap into the substantial amount of time parents dedicate to their mobile devices daily. Harnessing the power of video content and presenting enticing promotional offers through mobile ads can stimulate summer sales and cultivate long-term customer loyalty.

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